My copy partner and I developed this digital and social campaign for Tums Freshers Gum. The strategy was that with with Freshers Gum you’d be “Ready for Anything.”

We used targeted ads on sites like Yelp, ad placements on Facebook and E-receipts from OpenTable, as well as app partnerships like UrbanDaddy. We even created a Freshers Twitter account where a funny MEME would be retweeted back to those who tweeted that they were taking on heartburn with Freshers Gum.

Last but not least, we created a fun, retro game that would pop out of and take over a page. The hero of the game uses Freshers gum to blast heart burn causing foods.