Concept for Chase Ink Bold and Ink Plus Ad units and landing page for the Chase website.

These banners and landing page are used on the Chase Business site to compare the two cards’ features. Chase already has a clean look, but this monochromatic design and light typographic style brings an extra level of sophistication to the brand.

The animated banners slide open and closed based on the user’s mouseover position. This sliding technique is carried through to the landing page with the use of parallax scrolling. Each panel has foreground information and a background image that scroll at different rates to create a wonderfully engaging user experience.

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